Life is hard. Beer shouldn't be. This Pacific Pale Ale was brewed to be crisp, refreshing, and go down nice and easy. It's as Easy As: Pie, Lemon Squeezy, Falling off a log, ABC, Doing up velcro shoes, Juggling one ball, Cooking up a pre-cooked sausage, Looking after a goldfish, Growing Mint, and Doing the 'Corpse' yoga pose. Yep it's so easy you could drink it with your eyes closed.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Hold on to an Emerson's tasting where ever you go. The beach, the backyard, the back of beyond, or even just your place. This mini bar contains a carefully curated selection of favourites, so you can take your taste-buds on a journey, even while you're on a journey. Just make sure you keep it somewhere cold - this isn't actually a real fridge.

Area 51 is shrouded in mystery, with conspiracy theories afoot. Grey Area 5.1 isn't so different. While it's called a 'Cream Ale', it contains no cream, milk, or lactose of any sort. So what is the Unidentified Flavoursome Object that makes it so deliciously-smooth? Well, that's classified. But we can divulge that this beer is a little coconutty, and a lot refreshing. We suggest you pop on your tin-foil hat and open this can, so you can get to the bottom of it.

This is a NZ version of a German version of a Czech version of a German beer. The Germans created lager, the Czechs turned it into a pilsner, the Germans tweaked it, and then Emerson's did their bit... Sound complicated? It's actually beautifully simple. Light in body, slightly hoppy, and very refreshing. Prost! Or should that be na zdravi? Cheers, anyway, however you choose to say it.

After a hard day's fighting to the death in the Colosseum, you deserve something a bit special. Gladiator Bock is so decadent it's fit for an emperor's plaything. Rich, dark, and a little bit strong. The blend of five malts meld together beautifully over many weeks, to deliver an indulgent ruby-brown Spartacus of a brew. It's not for the faint of heart, or the faint of taste bud.

Dunedin born & brewed.

The Orange Roughy's scientific name is Hoplostethus atlanticus. Which roughly translates as, hazy, hoppy pale ale with a tropical fruit aroma, citrus flavour, and malty backbone. In the past, the roughy has been subject to unsustainable practices - completely selling out. Thanks to the hard work of our brewers, numbers are now on the rise. Careful you don't exceed your quota, though.

Dunedin born & brewed.

As a young man, Richard Emerson was a huge fan of the Dunedin Sound. Being deaf, he couldn't hear the music, but he could feel it. From the jangling guitars reverberating through the speakers, to the buzz reverberating through the gigs. This beer is a tribute to The Sound, made with NZ hops for a bold local flavour, that will reverberate around your taste buds.

Be a rebel without much of a cause. This Irish Red Ale makes being a revolutionary easier than ever, thanks to the smooth, clean, dry taste, with hints of chocolate, and red berries. Of course, like any good insurgent, it has an ever-so-slight bitterness, only with a lingering malty finish. But the only uprising that's really necessary is the lifting of the can.

This year, the Emerson's Brew Crew went to Clayton Hop Farm on an important mission to harvest a bounty of the freshest Nelson Sauvin hops. And when you pick fresh hops, you get Sticky Digits. Resinous, lupulin covered hands, and a rich, smooth, fresh hop hazy IPA, with grapey, gooseberry, limey flavours. They've got sticky, now it's time for you to get stuck in.